Cervello
The actions the AI suggests, sorted by priority. Sample data.
To do today
Returns
Seasonality
Margin
3
Stock
2
Advertising
4
Reviews
1
Ranking
2
5 actions
Raise price: margin too low for PPC
Margin
score 88
PureAir – Filtri di Ricambio per Diffusore (Set 4 pezzi)
ACoS at 31% is eating all profit (6.9% margin). Raise price to ≈€9.90 to free margin before pushing ads.
Reorder: stock coverage under 15 days
Stock
score 72
LumenPro – Lampada LED da Scrivania Dimmerabile
12-day FBA runway at 8 units/day. Reorder ≈240 units to cover 45 days and avoid a stockout in peak season.
Scale PPC budget: winning product
Advertising
score 65
Aurelia – Set 6 Tazze Caffè in Porcellana con Piattini
Healthy margin (31%), you own the BuyBox and ACoS at 8%. Room for +35% volume keeping ACoS under 12%.
Request reviews: one step from page one
Reviews
score 54
Verdana – Set 3 Contenitori in Vetro Ermetici
4.8 rating with 96 reviews. A review-request campaign could push you to top 3 on the main keyword.
Optimize keywords: weak organic position
Ranking
score 41
SonoraGo – Cuffie Bluetooth Over-Ear
Organic position #9 on the main keyword. Add 3 long-tail keywords to the title to capture less competitive demand.
3 products with recent returns
7 returns in the last 30d
★ 4.9
SonoraGo – Cuffie Bluetooth Over-Ear
Main reason: Audio quality not as described
4 returns in the last 30d
★ 4.5
PureAir – Filtri di Ricambio per Diffusore
Main reason: Not compatible with the model
3 returns in the last 30d
★ 2.5
TrekMate – Zaino Impermeabile 25L
Main reason: Defective zipper
3 products with strong seasonality
Seasonality
Aurelia – Set 6 Tazze Caffè in Porcellana
Peak in December (gifts) and May (Mother’s Day)
Seasonality
Belcasa – Tappetino Yoga Antiscivolo 6mm
Peak in January (New Year resolutions)
Seasonality
LumenPro – Lampada LED da Scrivania
Peak in September (back to school/office)